Vida’s Campaign Against Social Isolation

1st March 2017

Here's Why You Should
Call Your Grandparents

Taking care of your elderly loved ones is easier said than done. While we agree that as children and grandchildren we can do more for the elderly, social care in the UK is ultimately a broken system and families do not get the support they require. 

Billions of pounds have been invested in a broken care system that is failing to achieve the objective of enabling our elderly loved ones to live a fulfilling and independent life with dignity.

Working in the care industry, Vida’s team and carers regularly witness the detrimental effects of social isolation and loneliness on the elderly. It is a growing issue in the UK, with over 50% of those aged above 75 living alone. Isolation impacts a person’s mental and emotional health; it leads to depression, sleeplessness and the increased chance of developing dementia. It also impacts a person’s physical health by increasing the likelihood of mortality by 26% and is as harmful to a person as smoking 15 cigarettes a day.

In December we embarked on a research project to find out more about loneliness amongst the elderly in the UK. The results were shocking: 3 out of 5 people were not visiting their elderly relatives on Christmas day, and of the 1 in 3 people that visited elderly relatives who needed care, they only did so once a month or less. The reality of the situation was alarming and we knew we had to do something to raise awareness and encourage people to reach out to elderly loved ones who suffered from loneliness.

We got to work and our co-founder Devika Wood spoke about the issue on 20 national radio stations including the BBC, successfully reaching out to six million listeners. Additionally, we organised and volunteered at a number of programmes, such as Tea Dances and Art and Meditation sessions, for the elderly within London.

Today, we are proud to announce that we’re launching Vida’s Campaign Against Social Isolation with a video that highlights the key issues of this growing problem. If you have any questions around the campaign or want to find out more about our Live in Care services, please contact us. 

We hope the public emotionally engages with this video, but beyond that, we want anyone watching to do something to help end social isolation. There are tangible things you can do right now to help battle social isolation and loneliness:

  1. Pick up the phone and call your loved ones today. It will mean the world to them to know you took time out of your day to talk with them.
  2. Encourage your elderly loved ones and neighbours to join local groups, clubs or health centres. Building social connections and networks will give them a sense of belonging.
  3. Suggest adopting a low-maintenance pet. Caring for a pet may help reduce their feelings of isolation and loneliness.
  4. Introduce them to Facebook! They can look up and reconnect with old friends they may have lost contact with over the years.
  5. Join Vida in battling Social Isolation and Loneliness by sharing our video with the hashtag #endloneliness to spread awareness of the effects of social isolation and loneliness.

It’s our hope that this video will spur people to get involved in ending social isolation. We have partnered with a number of organisations such as: AgeUK Westminster, Campaign to End Loneliness, Friends of the Elderly, The King’s Fund and Arts4Dementia to name a few, to help spread this message. By sharing the video, we hope to continue to spread awareness about the serious effects of loneliness.

Christmas, traditionally the time families get-together, is over – but caring for our loved ones shouldn’t be.


R Jaura