Welcome to Vida, the platform that allows people looking for care services (Clients) to be matched with suitable carers (Carers) and choose whether to engage their services.

This is the privacy and cookies policy for (the Site). The Site is operated by Digital Home Visits Ltd (Vida, Vida Care, we, us or our), with registered company number 09975979.

Pursuant to the provisions of the Regulation (EU) n. 679/2016 (GDPR) on the protection of natural persons with regard to the processing of personal data, as well as the provisions of the Data Protection Bill [HL] 2017-19 (the Bill), your personal information will be processed lawfully, fairly and in a transparent manner.

Digital Home Visits Ltd (“Vida”, “Vida care”, “we”, “our”, “us”) is committed to protecting your privacy.

This policy sets out the lawful basis on which we collect, use, process and disclose our Users’ personal data and their rights in respect of such Personal Data. Digital Home Visits Ltd bears responsibility for lawfully processing your data.

For the purpose of this Privacy Policy, personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Purpose of Data Processing/Why do we collect data?

According to the purposes of the current legislation, ‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, from initial collection, recording, to the organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, through to final erasure or destruction of the personal data.

Vida collects the information necessary for our legitimate interests as regards the Website and our mobile application(s) for the following purposes:

  • Providing care services and/or information to you
  • Replying to your queries via email, phone and messages
  • Carrying out direct Marketing

What Data do we Collect?

If you use our website or Apps without registering or submitting any form, we only collect information through the use of cookies, web beacons and navigational data collection. This is particularly done to provide you with a better experience by accordingly taking specific technical measures, and to recognise and stop any misuse. Cookies are stored on your individual device and you have full control over their use. You may deactivate or restrict the transmission of cookies by changing the setting of your web browser.

For more information about the cookies that we make use of, please visit Cookie Information

If you decide to register with us, you will provide us with personal information including sensitive information. It is your choice whether to provide us with your Personal information, but if you choose not to release such information we may be able neither to provide you with our services nor to register you to use our Applications.

This privacy notice applies to any users who contacts Digital Home Visits Ltd to:

  • Request or receive care service, referred as Clients
  • Provide care service, referred as Carers
  • Any other user of Digital Home Visits Ltd services (including website and our App)

Internet Users, potential clients and carers

Vida may collect the following Personal information: name, postal code, email and phone numbers, optional photographs of yourself; bank details; geolocation data; as well as sensitive information about you including your health, physical and mental conditions, dietary restriction, medical records and conditions, diseases or disabilities, your race, gender, age any other information we think we should know or which is reasonably requested by us for the performance of a contract.  

Job Applicants

Vida collects personal information about you when you or third-parties acting on your behalf apply or search for a position with Vida, including via Vida’s online recruitment software. We use online recruitment platforms that may be hosted outside the EU. When you apply via third party service providers that are located outside the EEA, your personal information including name, email, contact number, previous relevant experience, criminal record, address, referees, education and answers to questions relevant to the role you have applied for will be stored on those platforms.  

If you use our current online application systems, you will provide the requested information to either the Workable or BreezyHR platform which provide this online service for us. Once you click ‘apply now’ you will be taken to either Workable or BreezyHR’s website and they will hold the information you submit but only the recruitment team including the hiring managers of Digital Home Visits Ltd will have access to it.

You can find their Privacy Notices at the following links:

All of the information you provide during the process will only be used for the purpose of progressing your application, or to fulfil legal or regulatory requirements if necessary. We will use the contact details you provide to us to contact you to progress your application. We will use the other information you provide to assess your suitability for the position you have applied for.

If you have any queries about the process or how we handle and process your information, please contact us at


Our hiring managers and recruitment team shortlist applications for interviews. They will be provided with all the details you have filled out on the application form and may contact you for scheduling an interview according to your availability.


We might ask you to participate in assessment days, complete tests, questionnaires and/or to attend interview – or a combination of these. Information will be provided by you and by us. For example, you might complete a written test or we might take interview notes.

We use G Suite to record information during the interviews. The information that we record will be held in their system and you can see their privacy policy here:

We use a third party software, ‘Verifile’, to verify your identity. Your personal information will be stored on their platform. Only Digital Home Visits and you will have access to view the stored information. You can see their privacy policy here:

We record the end result of your interview to record the analytics of our recruitment process. but that information is not made available to any staff outside our recruitment team, including hiring managers, in a way which can identify you.

How do we collect your information?

Personal information you give us when/ by:

  • Submitting a ‘free care assessment’ (clients’ form) that may include your name, phone number, email, postcode and what you are looking for. When you request a free care assessment your information is stored on ‘Hubspot’, a marketing service that Digital Home Visits Ltd uses for Marketing and Sales. you can see their privacy policy here.

Your information will only be made available to the customer services team to contact you regarding your query and to the marketing team for recording analytics, which is important for us a business to see how our ads are performing;

  • Requesting services and contacting Vida through our website/app/telephone;
  • Providing us with your personal and health information including any data recorded during the ‘care assessment’.
  • Applying to work as a carer.

Automatic Data Collection


We collect information about your use of Vida website (e.g. IP address, type of computer or mobile device, language you use for your operating system, your Internet browser, geolocation) by way of cookies, pixel tags, web beacons and navigational data (server logs, log files). We collect information about how you use our services, information about your expressed preferences and settings chosen. You can find out about the cookies we use and why by viewing our Cookie Policy here. Our Cookie Policy should be read together with this Privacy Policy.


When you download and install our App(s) onto your mobile device, such App(s) may automatically collect certain information such as the computer or mobile device you are using, your IP address and/or unique device, your device and language of operating system, the Internet browser. We may also obtain such information from third parties (service providers) to address the following: anonymised crash tracking, pseudonymised installation tracking, anonymised behaviour tracking and testing (including in real time) and anonymised A/B testing. We collect such information in order to improve technical functioning of the App(s), make Vida App(s) and services more useful and better meet the changing needs of clients and users.

Location data

We track carers’ check-in/check-out when they use our App. This is for the purposes of recording your attendance. You hereby consent to such use of your location data and acknowledge that if you disable this function on your device we are not able to verify your attendance.

Information from other sources

Vida may combine information that you have given us with other information that we already hold about you and which we have collected for a compatible purpose. These may include:   

  • Vida business partners such as payment providers; recruitment agencies; online tools to source and manage candidates; social media services; apps and websites that use Vida’s APIs or whose API Vida uses;
  • Publicly available sources;
  • Reciprocal ratings: after every care services, clients and carers may rate each other, as well as provide feedback on how the care service and carer’s performance were respectively. This two-way ratings system allows Vida to verify every match and in case provide a better match in the future. Further, this means holds everyone responsible for their behaviour as well as allows to help build a respectful for their behaviour as well as allows to help build a respectful and safe environment for both clients and carers.


We may collect your personal information to contact you by telephone or via email for marketing purposes with regard to our services, research opinion on business developments where authorised to do so. We will only contact you for this marketing purposes if you have agreed, and at any time you may let us know that you do not want to be contacted anymore by electronic means (email, calls or SMS).

We use MailChimp as our service provider for email marketing. You can find MailChimp’s privacy policy here. You will only receive marketing emails from us if you have opted-in, whereby MailChimp will store the information that you submit to it. You will be able to opt-out from email marketing at any point by following the links at the bottom of any marketing email we send you.

We use Google Analytics, AdWords and Optimize for marketing purposes. As such, information about your website visits may be tracked in order to provide statistics in order to improve our marketing. This information may include:

  • Location (city, country, continent)
  • Time of visit
  • Duration of visit
  • Source/Channel/Referring website
  • Device (OS, resolution)
  • Website Behaviour/Actions
  • Search term

You can find Google’s privacy policy here.

Marketing Opt-Out

You may opt out of receiving marketing communication/newsletters from Vida by using the contact details provided in this Privacy Notice or by following the links at the bottom of any marketing email we send you.

Your consent to the use of your Personal information for marketing purposes is optional and if you do not give your consent, your use of our Website, App(s) and services will remain unaffected.

Sharing Information and Disclosure

Some Vida’s services require that we share information with third parties. We have carefully selected these third parties and taken action to ensure that your personal information is appropriately protected. Vida may share your Personal information as follows:

With other users

  • We may share all information we collect within our subsidiaries;
  • If you are a client (needing care) or his/her legal representative, we may share your Personal information, including your sensitive information, with our carers, care assessors and GPs’ District Nurses (Medical Practitioner);
  • If you are a carer we may share your Personal information with our clients, including your name and photo; your skills and expertise; your location; and contact information.

On a public forum

When you communicate with us through our social media channels, including Facebook, Twitter, LinkedIn and Instagram, your communications may be viewable by the public. The respective social media providers will directly gather Personal information only after you click on the corresponding sharing button. Please refer to the privacy policies, given below, of the social media providers to learn more about what Personal information is collected and used.

With other third parties for legal reasons

We may also share your information to other third parties such as regulators and law enforcement agencies, where it is required by applicable law, where necessary to enforce our Terms of Service, for the purposes of preventing and detecting criminal offences and/or to ensure network and information security.  

Where we store Information

Information you provide to us may be transferred to, and stored at, a country outside the European Union. By way of example, by applying for our job vacancy you will be redirected to our online recruitment platforms as mentioned above.

In any case, all Information we collect from you will be stored on our selected secure servers which are established either in Europe or, whether outside the European Union Area, comply with the U.S.-EU Privacy Shield Framework.

Despite our efforts to guarantee the security of your personal information, the transmission of such data via the internet is not completely secure. We will use rigorous procedures and security features to prevent unauthorised access.

Retention Period

Information you provide us will be retained for the duration necessary for the specific purpose or purposes for which it was collected, which are indicated above. If you register an account through our mobile application(s), your Personal information will be retained for the length of time your account remains active, unless you request to delete your information or account. In some cases, we may store some information even if you request to delete them when it is required by law. In any case, we will ensure that your data will be processed according with this Privacy Notice.

Safety and Security

Vida’s website is hosted on servers in the EU. We are committed to handling personal information with high standards of information security by putting in place appropriate technical measures to protect your personal data and controlling against unauthorised access. Personal information are stored on secure computers and information is encrypted wherever possible. We check our security policies and procedures periodically to verify the functionality of protection and protection of our systems. Furthermore, we authorise access to personal information only for the employees required to perform their job responsibilities.


Vida is responsible for protecting all the information it holds and will be able to justify any decision to share information. In accordance with this policy, we do not sell or make your personal data for commercially availability, except for the information we share with our care professionals and service providers for the purposes established in this Privacy Notice.

User’s Rights

Vida will ensure that you can always control your Personal information that we collect, store and process. The General Data Protection Regulation (GDPR) gives you the following rights with regards to your personal data:

  • Obtain from us confirmation as to whether your personal data are being processed;
  • access to, rectify and erasure of your personal data;
  • to object to and/or restrict processing;
  • data portability;
  • withdraw the consent when the processing is based on that consent;
  • lodge a complaint to the Information Commissioner’s Office if you believe that Vida does not comply with the requirements of the GDPR or the Bill mentioned above as for the processing of your personal data.

At any time, you may assert the rights above by contacting the data controller at the following email Generally, responses to requests will be made free of charge, unless they are “manifestly unfounded, excessive or repetitive”, in which case we will charge a reasonable fee or refuse to action the request.

Identity and contact Details of Data Controller, Data Processor and Data Protection Officer

The website  (the “Website”) is owned and operated by Digital Home Visits Ltd whose registered company number is 09975979.

Data Controller is Digital Home Visits Ltd – 9 Appold Street, London, EC2A 2AP

The contact email address is and the contact telephone number is +44 020 39667300

Digital Home Visits Ltd is data controller of the personal information collected through this Website or mobile applications (App(s).

You can contact data controller and/or data processor for asserting your rights without any formality.

Updates to this Privacy Policy

This privacy policy was last updated on 30th July 2019. We may occasionally change our Privacy and cookie policy. If you use our service after an update, you will accept and consent to the updated policy.